Wiley - Strategic Social Media: From Marketing To Social Change (2017 EN)

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  1. Kanka

    Kanka Well-Known Member Loyal User

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    Author: L. Meghan Mahoney, Tang Tang
    Full Title: Strategic Social Media: From Marketing To Social Change
    Publisher: John Wiley & Sons (4 Nov. 2016)
    Year: 2017
    ISBN-13: 9781119259190 (978-1-119-25919-0)
    ISBN-10: 1119259193
    Pages: 360
    Language: English
    Genre: Sales & Marketing: Advertising
    File type: PDF (True, but nonnative Cover)
    Quality: 9/10
    Price: 81.30 €


    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

    - Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
    - Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
    - Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
    - Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
    - Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

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    Last edited by a moderator: Apr 26, 2019