AMACOM - AMA Handbook Of Business Letters, 4th Edition (2012 EN)

Discussion in 'Business & Management' started by Kanka, Dec 14, 2018.

  1. Kanka

    Kanka Well-Known Member Loyal User

    Messages:
    16,047
    Likes Received:
    449
    Trophy Points:
    83
    [​IMG]

    Author: Jeffrey L. Seglin, Edward Coleman
    Full Title: AMA Handbook Of Business Letters, 4th Edition
    Publisher: AMACOM; 4 edition (July 11, 2012)
    Year: 2012
    ISBN-13: 9780814420126 (978-0-8144-2012-6), 9780814420133 (978-0-8144-2013-3)
    ISBN-10: 0814420125, 0814420133
    Pages: 496
    Language: English
    Genre: Business Writing
    File type: PDF (True, but nonnative Cover)
    Quality: 9/10
    Price: $29.95


    Why write a business letter from scratch? Updated and expanded, this trusted resource contains ready-to-use correspondence for today’s situations.

    Though the fundamentals of letter writing have remained the same, the way we communicate in business is constantly evolving. Whether it’s a formal printed letter or an email, the ability to write effective correspondence is essential for success—no matter what the industry.

    Containing more than 25 percent new material, The AMA Handbook of Business Letters provides readers with over 370 customizable model letters, divided into categories reflecting various aspects of business, including:
    ✓ Sales, marketing, and public relations
    ✓ Customer service
    ✓ Human resources
    ✓ Credit and collection
    ✓ Letters to vendors and suppliers
    ✓ Confirmations, requests, and replies
    ✓ Permissions
    ✓ And many more

    In addition, the book provides readers with a refresher course in the letter-writing basics, and helpful appendices listing common mistakes in grammar, word usage, and punctuation. Comprehensive—and now extensively updated—this invaluable resource provides professionals with an adaptable template for every conceivable business correspondence need.

    About the Authors:
    JEFFREY L. SEGLIN is director of the communications program and a lecturer at Harvard’s Kennedy School. EDWARD COLEMAN is the English department chair at North Central High School; and was one of fifty-two national Milken Educators honored by the Milken Family Foundation.

    -------------
     
    Last edited by a moderator: Jul 2, 2019