Apress | How to Speak Tech: The Non-Techie's Guide To Technology Basics In Business (2014 EN)

Author: Vinay Trivedi
Full Title: How to Speak Tech: The Non-Techie's Guide To Technology Basics In Business
Publisher: Apress; 1 edition (March 1, 2014)
Year: 2014
ISBN-13: 9781430266112 (978-1-4302-6611-2), 9781430266105 (978-1-4302-6610-5)
ISBN-10: 1430266112, 1430266104
Pages: 148
Language: English
Genre: Educational: Programming Techniques
File type: EPUB (True), PDF (True, but nonnative Cover)
Quality: 10/10
Price: 19.99 €


In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company’s website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.

Vinay Trivedi—a private equity analyst and startup entrepreneur who works at the intersection of business and tech—employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them.

Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business.


Features:
✓ In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company’s website or web application.

Who This Book Is For:
Students who want to understand different technologies relevant to their future careers at startups and established organizations, as well as business and other non-technical professionals who encounter and require an understanding of key technical terms and trends to succeed in their roles.

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