McGraw-Hill Education - Business And Administrative Communication, 10th Edition (2013 EN)

Author: Kitty Locker, Donna Kienzler
Full Title: Business And Administrative Communication, 10th Edition
Publisher: McGraw-Hill Education; 10 edition (January 12, 2012)
Year: 2012
ISBN-13: 9780073403182 (978-0-07-340318-2)
ISBN-10: 0073403180
Pages: 729
Language: English
Genre: Business
File type: PDF (True)
Quality: 10/10
Price: $30.70


The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.

Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students’ attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students’ academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title.

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