Pearson - Marketing: An Introduction, Global Edition, 13th Edition (2017 EN)

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    Kanka Well-Known Member Loyal User

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    Author: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
    Full Title: Marketing: An Introduction, Global Edition, 13th Edition
    Publisher: Pearson Education
    Year: 2017
    ISBN-13: 9781292146508 (978-1-292-14650-8)
    ISBN-10: 1292146508
    Pages: 672
    Language: English
    Genre: Marketing
    File type: PDF (True, but nonnative Cover)
    Quality: 9/10
    Price: £57.99


    For undergraduate courses on the principles of marketing.

    An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

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