Pearson - Microeconomics, Global Edition, 5th Edition (2015 EN)

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    Author: Glenn P. Hubbard, Anthony P. O'Brien
    Full Title: Microeconomics, Global Edition, 5th Edition
    Publisher: Pearson; 5 edition (March 5, 2015)
    Year: 2015
    ISBN-13: 9781292059457 (978-1-292-05945-7)
    ISBN-10: 1292059451
    Pages: 672
    Language: English
    Genre: Economics: Microeconomics
    File type: PDF (True)
    Quality: 10/10
    Price: £80.99

    For Principles of Microeconomics courses at two- and four-year colleges and universities

    Reveal the relevance of economics through real-world business examples

    One of the challenges of teaching Principles of Microeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Microeconomics, Fifth Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path—opening an art studio, trading on Wall Street, or bartending at the local pub—students will benefit from understanding the economic forces behind their work.

    This program provides a better teaching and learning experience—for you and your students. It will help you to:

    Personalize learning with MyEconLab: This online homework, tutorial, and assessment program fosters learning and provides tools that help instructors to keep students on track.
    Show students how economics is relevant: Relatable features ground course material in the real world, showing students how these ideas are relevant and facilitating understanding.
    Foster thorough understanding via a flexible, student-focused approach: An engaging, captivating writing style and student-friendly learning aids motivate and engage students.

    Table Of Contents:

    I. Introduction
    1. Economics: Foundations and Models
    2. Trade-offs, Comparative Advantage, and the Market System
    3. Where Prices Come From: The Interaction of Demand and Supply
    4. Economic Efficiency, Government Price Setting, and Taxes

    II. Markets in Action
    5. Externalities, Environmental Policy, and Public Goods
    6. Elasticity: The Responsiveness of Demand and Supply
    7. The Economics of Health Care

    III. Firms in the Domestic and International Economies
    8. Firms, the Stock Market, and Corporate Governance
    9. Comparative Advantage and the Gains from International Trade

    IV. Microeconomic Foundations: Consumers and Firms
    10. Consumer Choice and Behavioral Economics
    11. Technology, Production, and Costs

    V. Market Structure and Firm Strategy
    12. Firms in Perfectly Competitive Markets
    13. Monopolistic Competition: The Competitive Model in a More Realistic Setting
    14. Oligopoly: Firms in Less Competitive Markets
    15. Monopoly and Antitrust Policy
    16. Pricing Strategy

    VI. Labor Markets, Public Choice, and the Distribution of Income
    17. The Markets for Labor and Other Factors of Production
    18. Public Choice, Taxes, and the Distribution of Income

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