Routledge - The Media Economy, 2nd Edition (2017 EN)

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    Author: Alan B. Albarran
    Full Title: The Media Economy, 2nd Edition
    Publisher: Routledge; 2 edition (August 19, 2016)
    Year: 2017
    ISBN-13: 9781138886094 (978-1-138-88609-4), 9781138886087 (978-1-138-88608-7), 9781315715094 (978-1-315-71509-4)
    ISBN-10: 1138886092, 1138886084, 1315715090
    Pages: 210
    Language: English
    Genre: Business & Money: Communications
    File type: PDF (True, but nonnative Cover)
    Quality: 9/10
    Price: £125.00


    The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

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    Last edited by a moderator: Jul 7, 2019