Springer - Strategy And Success Factors Of Business Schools (2016 EN)

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  1. Kanka

    Kanka Well-Known Member Loyal User

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    Author: Anne Kathrin Adam
    Full Title: Strategy And Success Factors Of Business Schools
    Publisher: Springer Gabler; 1st ed. 2016 edition (July 8, 2016)
    Year: 2016
    ISBN-13: 9783658145194 (978-3-658-14519-4), 9783658145187 (978-3-658-14518-7)
    ISBN-10: 3658145196, 3658145188
    Pages: 262
    Language: English
    Genre: Management
    File type: PDF (True)
    Quality: 10/10
    Price: 68.03 €


    Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.

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    Last edited by a moderator: Nov 16, 2019