Author: Alan B. Albarran Full Title: The Media Economy, 2nd Edition Publisher: Routledge; 2 edition (August 19, 2016) Year: 2017 ISBN-13: 9781138886094 (978-1-138-88609-4), 9781138886087 (978-1-138-88608-7), 9781315715094 (978-1-315-71509-4) ISBN-10: 1138886092, 1138886084, 1315715090 Pages: 210 Language: English Genre: Business & Money: Communications File type: PDF (True, but nonnative Cover) Quality: 9/10 Price: £125.00 The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. ------------- Our members see more. Join us!