LIN | Technical WordPress SEO (2019 EN)

Company: Linkedin Learning
Author: Brad Batesole
Full Title: Technical WordPress SEO
Year: 2019
Language: English
Genre: Educational: Web Development
Skill Level: Advanced
Price: -
-
Files: MP4 (+ Subtitles .SRT)
Time: 02:43:46
Video: AVC, 1280 x 720 (1.778) at 30.000 fps, 200 kbps
Audio: AAC at 128 Kbps, 2 channels, 48.0 KHz



Want to improve the search ranking of your WordPress site? Optimize it from the inside out. Learn technical SEO techniques that enhance the discoverability, structure, and performance of your websiteandget you to the top of search results. Madecraft instructor and marketing expert Brad Batesole starts with a general explanation of SEO architecture, which impacts how your pages are organized, nested, and linked. Brad then shows how to improve elements such as usability, media handling, mobile friendliness, and speed. He also reveals the technical tools and plugins that SEO pros use to improve performance and conduct diagnostics, such as web crawls and speed tests. By the end of this course, you will be able to go beyond keywords and optimize the very foundations of your WordPress website.


Topics include:
01. Exploring WordPress site architecture
02. Installing the right tools
03. Evaluating SEO plugins
04. Conducting an initial site crawl
05. Managing meta descriptions
06. Reviewing tags and titles
07. Changing permalink structure
08. Managing redirects
09. Migrating to HTTPS
10. Creating Robots.txt
11. Creating a sitemap
12. Choosing a good host
13. Configuring your domain structure
14. Configuring canonicals
15. Inserting structured data and schema
16. Optimizing images
17. Improving site performance

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