Pearson - Marketing Management, 14th Edition (2012 EN)

Author: Philip T. Kotler (Northwestern University), Kevin Lane Keller (Tuck School of Business, Dartmouth College)
Full Title: Marketing Management, 14th Edition
Publisher: Pearson; 14 edition (February 18, 2011)
Year: 2012
ISBN: 978-0-13-210292-6
Pages: 816
Language: English
Genre: Management
File type: PDF (True)
Quality: 10/10
Price: $294.40


For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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