Routledge - Trump Effect (2017 EN)

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    Author: Karina V. Korostelina
    Full Title: Trump Effect
    Publisher: Routledge (October 14, 2016)
    Year: 2017
    ISBN-13: 9781138281462 (978-1-138-28146-2), 9781315271170 (978-1-315-27117-0)
    ISBN-10: 1138281468, 1315271176
    Pages: 136
    Language: English
    Genre: Politics; Social Psychology
    File type: EPUB (True)
    Quality: 10/10
    Price: £45.00


    Professor Karina V. Korostelina presents insights into the "Trump effect" and explains how the support for Trump among the American general public is based on three complementary pillars. First, Trump champions a specific conception of American national identity that empowers his supporters. Second, Trump's leadership has, to an extent, been crafted from his ability to recognize where and with whom he can get the most return on his investment (e.g. his political comments) and address the perceived general malaise in the U.S. Trump also mirrors the emotions of a disenfranchised American public, and inspires the use of frustration based anger and insults to achieve desired aims. He addresses the public’s intolerance of uncertainty and ambivalence by providing simpler solutions to complex national problems and by blurring the boundary betweent he leading political parties. Further, Trump employs existing political polarization and has established a new kind of morality. Third, Trump challenges the existing political balance of power within the U.S. and globally.

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